Blancpain officially unveiled in newest flagship boutique located in the heart of Central, Hong Kong. The much anticipated event kicked off with a festive ribbon cutting ceremony and lion dance, followed by a cocktail session in the store for special guests and partners to garner a truly Blancpain experience.

On the occasion of the opening, Blancpain’s prestigious friends arrived in Lamborghini Huracán to kick off the ribbon cutting ceremony. The ceremony included Blancpain’s VP & Head of Marketing Mr. Alain Delamuraz, VP & Head of Sales Mr. Marc Junod, and Blancpain VP Hong Kong & Macau Mr. Jalil Elkouch-Bordier, all of whom were on-hand to officiate the proceedings. They were joined by friends of the brands, Chef Joël Robuchon, the most honored Chef in the world, and Director of Lamborghini Hong Kong Mr. Albert Wong, who both represented the brand’s unique partnerships and celebrated the art-de-vivre of this historical and renowned watchmaking House. During the cocktail, guests were free to explore the store and discover Blancpain’s Basel 2016 novelties, as well as a watchmaker with an on-site demonstration.

Infused with the brand’s heritage, the 29 Queen’s Road Central boutique is enviably located in one of Hong Kong’s busiest streets and amongst the most prestigious brand names in the world. The 1,200 ft2 (110 m2) flagship is designed with the elegance of wood, evoking the traditional master-watchmaker’s benches which generate a relaxing and pleasant feeling typical of a family home. Assuring the best comfort and service for all guests, the boutique offers a lounge area, library together with a bar.

Events continued later, as the day of festive activities gave way to a private and exclusive VIP dinner at none other than L’Atelier de Joël Robuchon in Landmark. It is a true alliance between the world of gastronomy with Chef Robuchon himself and Blancpain, as the two joined forces to craft the most exceptional courses with perfect wine pairings for the night. A VIP room was also available, featuring open displays of the exceptional timepieces of the fake watches Canada brand.